Marketing professional introduction
摘要:
引题:
Key words:
First, professional introduction
Cultivate all-round development of moral, intellectual, physical, aesthetic and labor，Meet the needs of social and economic development and social construction，Have good political accomplishment, professional ethics, and a broad knowledge base of management, economics and marketing，Master the basic skills of marketing and have international vision, innovation consciousness and team spirit，Familiar with economic policies, regulations and business practices，Ability to integrate relevant knowledge and skills to identify, analyze and solve practical marketing problems，High-quality applied talents who can engage in marketing business and management such as market research, marketing planning, market expansion and sales management in enterprises and institutions。
2. Core curriculum
Management, Macroeconomics, Microeconomics, Economic Mathematics, Management, Marketing, International Marketing, Economic Law, Consumer behavior, Digital supply chain Management, Advertising, Marketing English, Internet Marketing, Market Research and forecasting, digital distribution channel Management, digital marketing planning, etc。
3. Employment prospects
The marketing major always adheres to the market demand-oriented, focusing on cultivating students' practical ability and innovative spirit。Through a series of practical projects, students are provided with rich practical opportunities to help them better adapt to the market demand and enhance their employment competitiveness。
Professional practice: We actively cooperate with enterprises to build a practice platform。Among them, Miao Shikang Studio and Wahaha marketing practice cooperation are two representative projects。In the process of participating in the operation of the studio, the students not only deeply understand the unique charm of Miao medical culture, but also train their marketing ability;Through participating in the marketing activities of Wahaha products, the students understand the marketing strategy and practical operation of the enterprise, and accumulate valuable practical experience。
Social practice: We actively encourage students to participate in various social practice and volunteer service activities to expand their vision and improve their overall quality。Through these practical activities, students can not only exercise their organization and coordination skills, communication skills and teamwork skills, but also enhance their sense of social responsibility and mission。
Employment: Marketing graduates have a wide range of job prospects。You can not only engage in marketing, brand management, sales management and other work in various enterprises, but also choose to start a business or continue your study。In recent years, the professional employment rate is 98.80%。Our graduates perform well in the job market and are widely praised by employers。
4. Professional features
Integration of new ideas and marketing thinking: This major not only teaches traditional marketing ideas, but also focuses on introducing new ideas such as Internet thinking and user thinking to help students build a macro vision and micro operational thinking of modern marketing。
The combination of new technology and marketing skills: With the help of new technologies such as big data and artificial intelligence, this major will strengthen students' skills in data analysis and precision marketing, so that they can use modern technological means to enhance marketing effects。
Innovation of new models and course content: Combined with new models such as sharing economy and social marketing, the major constantly updates the course content to ensure that the knowledge and skills taught keep pace with the market frontier。
Interaction between new practice and professional teaching: This major encourages students to participate in school-enterprise cooperation projects, practical marketing cases and other practical activities, and closely combines theoretical knowledge with practical operation to improve students' practical ability。
5. Teachers
(1) Subject leaders
孙畅Studies social organization, Western economics and other fields。Major courses: Public Administration, microeconomics, Macroeconomics, Comparative political system。Member of Guizhou Provincial Society of Public Administration, second-level enterprise is now a human resource manager, as the director of the marketing teaching and research Department of the School of Economics and Management。The course of Microeconomics won the title of provincial first-class course, the 13th Outstanding Achievement Award of Philosophy and Social Sciences in Guizhou Province, the third prize of Teaching Achievement Award of Guiyang Information Science and Technology College, and the second prize of the third Teaching Innovation Competition of Guiyang Information Science and Technology College。Scientific research: published 7 papers;Participated in 7 provincial and municipal projects, of which 2 were presided over。
(2) Excellent teacher representatives
Zhao Yun, Associate Professor。With a deep academic background and rich teaching experience, he has been committed to research and teaching in the field of marketing for a long time。In terms of teaching, he has won the "Excellent Teacher Award" of the school for many times, and has undertaken the teaching tasks of many important courses, including "Marketing", "International marketing", "Management communication", "Leadership Science" and "Management"。His rigorous teaching attitude and vivid teaching methods are well received by students. He is good at guiding students to combine theoretical knowledge with practical application, and has cultivated a large number of excellent management and marketing talents。并Presided over and participated in a number of educational reform projectsIt is committed to exploring new models and new methods of education and teaching。In terms of research,Presided over and participated in more than 10 topics, published more than 10 papers, participated in the compilation of 2 textbooks, which provided valuable reference materials for the teaching of related disciplines。
6. Teaching and research achievements in the past 3 years
Teaching Competition (Teachers, students) :
1.Won the 13th Outstanding Achievement Award of Philosophy and Social Sciences in Guizhou Province;
2."Microeconomics" course was approved as the provincial first-class course in 2022;
3.Won the third Prize of "Teaching Achievement Award" of Guiyang Institute of Information Science and Technology in 2022;
4.In 2023, the second prize of the third Teaching Innovation Competition of Guiyang Institute of Information Science and Technology;
5."Market Research and Forecasting Training" was approved as the university's first-class course in 2023;
6.The third prize of the final of the 18th "Challenge Cup" National College Students' Extracurricular Academic Science and Technology Works Competition in Guizhou Province;
7.Bronze Award of "High Education Main Track" in the final of the 9th China International "Internet +" College Student Innovation and Entrepreneurship Competition of "CCB Cup" in Guizhou Province;
8.2023 National University Business Elite Challenge "Zhongtu Xinke Cup" brand planning Competition national Finals third prize;
9.2023 "Xuechuang Cup" National University Entrepreneurship Marketing Competition third prize;
10.Third prize of the 8th China International "Internet +" College Student Innovation and Entrepreneurship Competition in Guizhou Province;
11.2023 National University Business Elite Challenge "Zhongtu Kexin Cup" brand planning Competition National Finals and (Singapore) Global Brand Planning Competition China regional selection second prize;
12.Third prize of "The Selection of Undergraduate group in Guizhou Division of the 13th National College Student Market Research and Analysis Competition of Zhengda Cup";
13.The first prize of the Entrepreneurship Camp competition of Guizhou Province in the 2022 "Xuechao Cup" National Xuechao Entrepreneurship Comprehensive Simulation Competition。
Scientific research Achievements:
1.Presided over the 2020 Guizhou Education planning project "Application Research of TPACK Integration Model and Online and Offline Mixed Model in Teaching - Taking" Microeconomics "course as an example";
2.Presided over the Teaching content and curriculum system reform project of Guizhou Provincial Colleges and Universities in 2020, "Application Research of TPACK Integration Model in Teaching -- Taking" Public Management "course as an example";
3.Presided over the "Value Co-creation Mechanism of Charitable Organizations in the Third Distribution and Chinese Practice" of the National Social Science Fund in 2021;
4.Presided over the Teaching content and curriculum system reform project of Guizhou Colleges and Universities in 2019, "Application Research of Online and Offline Mixed Teaching in Microeconomics";
5.Presided over the 2021 Ministry of Education collaborative Education project "Online and Offline Hybrid Curriculum Construction and Teaching Reform -- Taking Marketing as an example";
6.Presided over the project "Research on the Development of Rural Global Tourism in Guizhou Based on Industrial Integration" of the Federation of Social Sciences in 2021;
7.Zhao Yun, Research on the development strategy of Guizhou Tourism Industry based on smart tourism.Macroeconomic Management, 2016 (11);
8.Zhao Yun, Exploring the optimization path of China's science and technology intermediary development.Scientific Management Research, 2014 (5);
9.Xu Lu, Sun Chang, WANG Shi-zong. Research on the influence of political relevance on Social organization performance: the moderating effect based on specialization level [J], Administrative Forum, 2018 (4) :125-136；
10.孙畅.Implementation of TPACK integration model in higher education in Guizhou Province [J], Curriculum Education Research, 2020 (31) :1-3;
11.Application of Online and Offline Hybrid Teaching Method in College Teaching: A case study of Public Administration Teaching [J], Modern Vocational Education, 2022.（16）：40-43；
12.孙畅.Application of TPACK Integration Model and Mixed Online and Offline Model in Teaching: A Case study of "Microeconomics" course [J].Shanxi youth;
13.Weng Xueli, on the application of teacher-student role exchange in Online and Offline Hybrid teaching ---- A case study of microeconomics.Intelligence Magazine 2022 (7)。
Seven, marketing professional style display
Figure 1 Smart classroom style
FIG. 2 Students' teamwork in flipped classroom
FIG. 3 Reached winter vacation practical cooperation with Miao Shikang
Figure 4 Provincial first-classCourse certificate
FIG. 5 Students participate in the competition
作者:
编辑:Zhang Xiule
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