Introduction to tourism management
摘要:
引题:
Key words:
First, professional introduction
(1) Professional introduction
Tourism management is a professional discipline that studies the law of tourism development, the operation and management of tourism enterprises, the development and design of tourism products, and the marketing strategy of tourism。It mainly studies tourism consumer behavior, tourism destination management, tourism planning and development, tourism economy and other contents, and cultivates application-oriented talents with solid theoretical knowledge and practical ability, who can engage in operation management, planning and design, marketing and other work in the tourism industry。
(2) Introduction of the Tourism Management Teaching and Research Office
The Tourism Management major was established in 2013, and the Tourism Management Teaching and Research Section was established in 2020, which is one of the key construction majors of the School of Economics and Management。Based on the actual situation, the Teaching and Research Department has reformed and innovated the talent training model, vigorously promoted the reform of the academic year credit system, incorporated the "second classroom" and practical teaching reform into the talent training program, and promoted the personalized and characteristic development of students。At the same time, the personnel training objectives are closely connected with the needs of industry enterprises, the general curriculum standards and industry standards are deeply integrated, the industry enterprises are deeply involved in the training process, and the comprehensive application ability of students is strengthened, and the core competitiveness of students is developed, forming the characteristics of the education model of "integration of production and education, and cooperation between school and enterprise"。
Professional course system: The course system includes comprehensive teaching links such as Introduction to tourism, tourism reception industry, tourism destination management, tourism planning and development, MICE tourism, research tourism course development and design, tourism consumer behavior, tourism economics, tourism marketing, tourism laws and regulations, tourism reception industry, graduation internship, graduation thesis (design), etc，With the "3+1" platform management，Improve students' theoretical knowledge and practical operation ability from theoretical knowledge to practical operation。
Teaching structure: There are 19 teachers in the Tourism Teaching and Research Section, including 3 professors, 7 associate professors, 5 lecturers, 2 doctoral candidates, 47% of the double teachers, 1 senior tour guide, 6 intermediate research and travel guides。All 19 teachers have obtained the teacher qualification certificate, 100% have the teaching qualification, 100% undertake the core curriculum。In addition to having a professional teaching team with a high degree (doctor + master), we also employ well-known experts, scholars and teachers with overseas study background to participate in practical teaching。At present, a team of professional teachers with reasonable age structure, professional title, educational background and knowledge structure has been established。
Teaching and research: In the past 4 years, the tourism management major has presided over 8 projects of various kinds, including 2 social science planning projects of Guizhou Province, 2 humanities and social science projects of Guizhou Education Department, 2 school-level projects and 2 horizontal projects。Research project 1。He has published 18 academic papers, 6 monographs and textbooks, and guided students to win 18 national and provincial awards。
Professional laboratory: there are VR hardware equipment, VR roaming teaching resource library of famous scenic spots in China, digital teaching and simulation training system of simulation tour guide, entrepreneurial simulation experiment system, physical training room, paper-cutting studio, etc。
2. Teaching staff
(1) Subject leaders
Fan Lina，汉族，教授，Doctor of Management, Zhejiang University，Department of tourism management discipline leader，"Golden Teachers" (famous teachers) in colleges and universities in Guizhou Province，Master tutor of tourism anthropology, Guizhou Minzu University，Master of Tourism Management (MTA), Guizhou Minzu University，Guizhou CPPCC Training Center, Guizhou Provincial People's Congress Training Center, Shenzhen People's Congress Training Center invited lecturer, Ministry of Education degree center review experts。He has been teaching courses such as Tourism Consumer Behavior, Tourism Anthropology, Service Operation Management and Travel Agency Management for a long time。In recent years, he has presided over 1 national project, 10 provincial and ministerial level projects, published 2 monographs, and published more than 40 high-quality papers。Presided over 10 horizontal projects, participated in the evaluation of all levels of various types of planning, projects, competitions and so on more than 50。Long-term commitment to regional tourism development and rural industry revitalization of the theoretical and practical research。2017 to date，Invited by Guizhou Provincial People's Congress, Guizhou Provincial Political Consultative Conference, Shenzhen People's Congress Cadres Training Center, Guizhou University Training Center, Guizhou Minzu University Training Center, Guizhou Cultural Tourism Department, Qiandongnan Prefecture, Qiandongnan Prefecture, Zhenyuan County, Bijie City, Liupanshui and other places，More than 90 lectures on the themes of "Rural Tourism and Rural Revitalization", "Rural Tourism and Beautiful Countryside Construction" and "Homesay Operation and Management" were held for deputies of people's congresses, CPPCC members and administrative officials from all over the province and all levels，It involves more than 4,000 deputies, CPPCC members and cadres from more than 50 counties (cities and districts) in nearly 20 provinces across the country。
Europe and the United States, a member of the Communist Party of China, graduated from Chongqing Jiaotong University, the current director of tourism management teaching and research office, intermediate research travel instructor。Responsible for the teaching of "Tourism Consumer Behavior", "Tourism Statistics", "Principles of Statistics", "Applied Statistics", "Innovation and Entrepreneurship Training", "Modern Etiquette", "Practical writing" and other courses。Presided over 1 provincial project, participated in 7 provincial and prefecture-level projects, and published 3 papers in the past three years。
(2) Excellent teacher representatives
Gan Manrong，He is currently a doctoral candidate in Tourism Management of Macao University of Science and Technology, and has the national tour guide qualification certificate。Courses: "Introduction to Tourism", "Tourism Marketing", "Simulated Tour Guide", "Hostel Operation and Management", "Tourism Discipline Competition" and other professional courses teaching work。He has published many publications at home and abroad, including 2 SSCI papers, and participated in 2 national projects and a number of provincial projects。Guided students to participate in the Internet + contest and won the provincial bronze Award, the third prize of the Learning Cup competition。I won many honors such as the Top Ten Teachers (school-level famous teachers, excellent teachers), teaching Achievement Award and the title of Excellent Instructor of Guiyang Information Science and Technology College in the 2022-2023 academic year。
An Yongna, a member of the Communist Party of China, graduated from Guizhou University and is an intermediate travel instructor。Research direction: Rural tourism, cultural and tourism integration, teaching quality management。The main courses are "Tourism resources", "Tour guide business", "Introduction to Sports Tourism" and so on。Presided over a provincial project;Presided over a school-level project;Published 4 papers as the first author;Participated in a total of 6 national and provincial projects。He won the third prize of the Third Guiyang Information Science and Technology College Teacher Teaching Innovation Competition, and won the excellent Communist Party Member of Guiyang Information Science and Technology College in 2022-2023。
Zhao Yingju,People from Bijie, Guizhou,Intermediate graduate travel instructor。He received his bachelor's degree from Guizhou University and his master's degree from Beijing Jiaotong University. His research direction is tourism transportation, tourism planning and development。From 2019 to 2022, he studied in Peking University, Beijing Normal University and Minzu University of China。He has participated in the formulation of the Master Plan of five thousand mu Agricultural Demonstration Zone in Nanhai District, the whole-area Tourism Development Plan of Ji 'an County, the whole-area Tourism Development Plan of Shuozhou City (2021-2035), the Master Plan of Xiangning Eco-Cultural Tourism Demonstration Zone, the Master Plan of the Great Wall National Cultural Park (Qian 'an Section) and other plans。Presided over the project "Research on the Travel Industry of Bridge Research in Guizhou Province", "Consultation Plan for the promotion of Xinjie Villager Cluster", "Landscape Painting - a Tour route that fully demonstrates Libo's tourism resources"，He also guided the students to win the second prize and the most popular award in the 5th Rural Tourism Maker Competition of Guizhou Province, and the third prize in the 18th Challenge Cup，In December 2023, he was awarded as an excellent maker mentor by Guizhou Provincial Department of Culture and Tourism。
Mei Chen, a member of the Communist Party of China, graduated from Guizhou University and is an intermediate travel instructor。Responsible for the teaching of "Introduction to Tourism", "Tourism Destination Management", "Guizhou Minority Culture", "Tourism Anthropology", "Professional quality Development and training", "Modern Etiquette", "Entrepreneurial simulation Experiment" and other courses。Published 5 papers in domestic journals;Participated in 1 provincial and ministerial level project。Won the third prize of "The 13th National College Student Market Survey and Analysis Competition Guizhou Undergraduate group Selection" and the excellence Award of "Guiyang Information Science and Technology Institute 2023 National Youth Simulation Political Association Proposal"。
蔡朝笛，中共党员，Graduated from Nanning Normal University,He is a member of the Folk Literature and Art Association of Guangxi Zhuang Autonomous Region, a national junior tour guide and an intermediate travel guide, and has rich experience in first-line tour guide work。Responsible for the teaching of "Simulated Tour Guide", "Travel Agency Management", "Travel Agency Human Resource Management", "Hostel Management and management" and other courses。He has published 3 papers in domestic journals and participated in 3 provincial projects。
Ao Qingqing,Graduated from Guizhou Minzu University,National junior tour guide, intermediate study travel guide。His research interests are rural tourism, travel curriculum development and design, tourism planning and development, etc。The courses taught are MICE Tourism, Travel Course Design, Consumer Behavior, Modern Etiquette, Tourism Marketing, etc。Participated in Baixiaohe Digital Town in Guizhou Province4AJiulong Temple, Huishui County, Guizhou Province3AJianhe hot Spring Resort in Guizhou Province, Yelang Wine Valley tourist attraction in Zunyi City, Guizhou Province4ASky Bridge in Qiannan Prefecture, Guizhou Province5AGrade planning。He presided over 1 project, participated in 1 national project and 9 provincial and ministerial projects。Two core papers were published。Won the second prize and the Excellence award of the fifth Rural Tourism Maker Competition of Guizhou Province;The 7th College Student Art Performance Activity of Guizhou Province and the first prize of the province's first "Beauty Education" group A。
Third, training objectives
This major is committed to training tourism management professionals with all-round development of morality, intelligence, physical fitness and labor, solid theoretical foundation, broad knowledge vision, high professional quality, strong practical ability and innovation ability。Graduates should have the following professional abilities:
1. Tourism planning, design and development capabilities,Able to participate in the planning of various tourism projects;
2. Operation and management ability of modern tourism enterprises,Familiar with the operation process of travel agencies, scenic spots, hotels and other enterprises;
3. Digital application capability in tourism industry,Master OTA platform, electronic tour guide system, VR/AR and other new technology applications;
4. Tourism big data analysis and application ability,Able to use big data thinking to optimize tourism product design, precision marketing, etc。
4. Core curriculum
(A) Major courses
This major course is mainly divided into three modules, which areTourism planning and development module, tourism enterprise management module, research travel management module。In addition, this major also offers tour guide service related courses。
(1) Tourism planning and development module: tourism planning and development;
(2) Tourism enterprise management module: Introduction to tourism, tourism destination management, travel agency management, tourism reception industry, human resource management of tourism enterprises, hotel management, tourism marketing, tourism consumer behavior, etc.;
(3) Study travel management module: study travel course design, study travel instructor practice, etc。
(4) Tour guide service related courses: national tour guide basics, tour guide simulation, tour guide business, etc。
(2) Main course content
The learning content of this major focuses on the three modules of tourism planning and development, tourism enterprise management, travel management research and tour guide service。
In the tourism planning and development course, students mainly studyMake PPT of tourism planning projects, retrieve project data, and use ArcGIS, PS and other tools to make tourism planning maps等。In the Tourism Business Management module, students majorLearn the operation and management of travel agencies, homestays and other tourism enterprises.In order to better serve tourists, tourism enterprise human resource management, tourism consumer behavior research, tourism marketing activities planning and so on。I am studying travel management module, mainly studyingThe process and matters needing attention of the execution of the travel activities and the methods of developing and designing the courses等。 Tour guide service related coursesMain studyTour guide basic knowledge and business knowledge, including the culture, history, geography and culture of the national tourist destination, as well as the process of tour guide business development, precautions等。Through the process of simulating tour guide, the ability required for tour guide service can be cultivated in advance。In addition, this major offers "Tourism Innovation Design Basis" and other characteristic courses to train students to useSketch Up, PS, AIAnd other software for tourism posters, brochures, etc。
5. Employment prospects
(1) Construction of practice base
The employment rate of the first batch of graduates of tourism management in 2020 is as high as 95%, and the employment quality is good and the employment scope is wide。Graduates enter the national top 100 travel agencies, do research travel guides, scenic spot managers, scenic spot planning, tour guides, etc., and also in national scenic spots, five-star hotels, exhibitions and other enterprises and institutions engaged in management, planning and design, marketing planning and other work。
Tourism management attaches great importance to the integration of production and education, and has established long-term cooperative relations with 32 well-known tourism enterprises and institutions such as Guizhou Tianyet Tourism Group, Guiqing Research and Learning Travel Company, Guizhou Pingtang Qantian Tourism Co., LTD., Guizhou Zhijin Cave Tourism Development Co., LTD。
(2) Internship ability improvement
Companies regularly visit the school to interact closely with tourism management students, so that students can understand the industry dynamics and business needs in advance。In the freshman and sophomore years, professional cognition internship and graduation internship were opened to understand the needs of the industry in advance and pay attention to the docking with the needs of employers。Schools and enterprises actively carry out relevant professional skills training for students, and comprehensively and systematically improve the cultivation of students' practical operation skills。Regular exchanges and professional training will help tourism management students better adapt to future career challenges, and is committed to cultivating local tourism management professionals in Guizhou Province。
6. Professional features
(1) Professional advantages
(1) This major keeps up with the development of The Times and offers courses in the direction of research and travel。At present, Guizhou implements "Tourism Industrialization"，The tourism market is booming，There is a strong demand for graduate travel，This major has advanced with The Times, including "Practice of Study travel Instructor" "Study travel Course Design" and so on，And in the course of design a number of research practice，The teaching effect is good，For Guizhou Tianyue, Guizhou Tianyan and other tourism enterprises to cultivate a group of skilled business ability, strong innovation ability of research travel guides。
(2) This major breaks through professional barriers and cultivates cross-professional talents。Students of this major can not only master traditional tourism theoretical knowledge, but also cross-professional learning through courses such as "Tourism Planning and Development" and "Foundation of Tourism Innovation Design"Arcgis, Sketch Up, PS, AISuch software, services and tourism planning and development, tourism poster production, tourism brochure production, etc., students have strong comprehensive quality and high market competitiveness。
(2) Practical teaching conditions
Centering on the school-running orientation of applied and compound talents, Tourism management has been actively building a teaching practice base based on comprehensive training room of tourism management, supplemented by physical training room, e-commerce broadcast room, teaching laboratory, paper-cutting studio and Yangming Academy。
(1) Tourism management comprehensive training room
Built in 2020, it covers an area of about 110 square meters and can accommodate 100 students for practical training at the same time。The training room is equipped with desktop computers, VR hardware equipment, VR roaming teaching resource library of famous scenic spots in China, digital teaching and simulation training system of simulated tour guides, and entrepreneurial simulation experiment system, etc., which provides high-quality practical conditions for many professional core courses with high frequency of use and good results。
(2) e-commerce broadcasting room
It is mainly used for the practical training of "Tourism E-commerce", tourism marketing and other related courses of tourism management。Focus on cultivating students' comprehensive literacy and ability of "e-commerce + tourism", which can not only learn tourism-related knowledge, but also master Internet live marketing technology, and enhance employment competitiveness。
(3) Body training room
The physical training room was built in September 2020, with physical training commonly used poles, wall mirrors and other equipment, to meet the etiquette, physical training and other courses of tourism management students。Through practical training, students can learn the correct standing posture, sitting posture, walking posture, commonly used physical training movements, etc., to lay a good foundation for the future practice and work in hotels, airports and other places。
(4) Paper cutting studio
Established in September 2021, the Paper Cutting Studio is committed to integrating traditional paper cutting art with modern education。The Tourism Management major offers a uniquely designed curriculum，The paper cutting creation and research activities deeply integrated，Let students learn and master paper-cutting skills in practice，While inheriting intangible cultural heritage，Combine tourism expertise to design creative paper-cut works，Such as tourist souvenirs, cultural products, etc，Enhance students' cultural consciousness and self-confidence in practice。
7. Professional achievements in the past 4 years
(1) Student achievements
1.The 9th China Internet + College Student Innovation and Entrepreneurship Competition won the final bronze Award of Guizhou Province;
2.Bronze Prize in the 9th China Internet + Competition at university level;
3.The 18th "Challenge Cup" National College Students Extracurricular academic Science and technology works Competition won the third prize of Guizhou Province;
4.Bronze award for "Industrial Proposition Track" in the final of the 9th China International "Internet +" College Student Innovation and Entrepreneurship Competition of "CCB Cup" in Guizhou Province;
5."CCB Cup" Guizhou Province 7th "Internet +" College Students Innovation and Entrepreneurship Competition won the silver award;
6.The 13th "Challenge Cup" Guizhou University Students Entrepreneurship Plan Competition final won the gold medal;
7.The fifth Rural Tourism Maker Competition of Guizhou Province won the provincial second prize;
8.Won the second prize in the 13th "Challenge Cup" Guizhou College Student Entrepreneurship Plan Competition;
9.The 8th China International "Internet +" College Student Innovation and Entrepreneurship Competition won the Bronze Award of "Red Travel Track" in Guizhou Province;
10.The 13th "Challenge Cup" Guizhou University Student Entrepreneurship Plan Competition won the third prize;
11.Mingde College of Guizhou University won the excellence Award in the final of the 7th China International "Internet +" College Student Innovation and Entrepreneurship Competition;
12.Mingde College of Guizhou University won the excellence Award in the final of the 7th China International "Internet +" College Student Innovation and Entrepreneurship Competition。
(2) Teachers' achievements
1.Won the second prize of Guizhou Province teaching achievements;
2.3 school-level teaching achievement awards;
3.He has won more than 30 awards in various disciplines, including 5 at the national level and more than 10 at the provincial level.
4.Approved 1 National Social Science fund project;
5.2 Humanities and Social science projects of the Ministry of Education;
6.5 provincial education reform projects;
7.Published 18 academic papers;
8.Six academic monographs have been published。
作者:
编辑:Zhang Xiule
Previous post:Introduction to business administration
