E-commerce live broadcast Lab is a teaching and research platform designed for undergraduates。The laboratory offers courses related to e-commerce live broadcasting for economic management majors, guiding students to understand and master the basic theories and practical skills of e-commerce live broadcasting, cultivating students' practical ability and innovative thinking, and improving their professional quality。

The laboratory is located on the first floor of the management building, with a total of 3 direct broadcast rooms, with a total area of about 200 square meters, with complete live broadcast equipment, worth about 300,000 yuan, covering the direct broadcast room, short video production room and other functional areas。

At present, the laboratory has 5 teachers of e-commerce related majors。Among them, there are 2 associate professors, 3 lecturers and 1 laboratory manager。A total of eight experimental projects were set up: e-commerce live broadcast operation, short video production and operation, live broadcast room design and layout, live broadcast speech and interactive skills, e-commerce data analysis, Internet celebrity economy and fan operation, live broadcast with goods practical operation, new media marketing planning。At the same time, advanced experimental projects are carried out to encourage students to explore more complex live marketing models and technology applications。

In the past three years, relying on the laboratory, I have presided over a total of 6 projects in terms of teaching and scientific research achievements。Among them, the Ministry of Education has 1 industry-university cooperative education project, 2 education reform projects of the provincial Education Department, and 3 school-level education reform projects. He edited the teaching material "E-commerce Live Broadcast Practice" and published 5 papers in total。

In terms of awards, we have made the following achievements: 1 third prize of the National College Business Teachers Teaching Innovation Competition, second prize of Guizhou Provincial Teaching Innovation Competition, excellence award of Provincial Young Teachers Teaching Skills Competition, etc., and have won nearly 20 awards of various kinds。I guided students to participate in various competitions and won nearly 40 awards above the provincial level, including 2 national second prizes and 5 provincial first prizes。

After years of development and construction, the e-commerce live broadcasting Lab is not only open to students in the whole school, but also undertakes e-commerce training activities for the society and provides services through various ways and forms。Improving the efficiency of laboratory equipment also benefits the wider student population。Today, the lab has developed into an important practical platform to support students and faculty in innovative activities, competition preparation and entrepreneurial exploration。